Bernice Chao

The essential guide for the Asian American community and allies on overcoming barriers and finding success in the workplace today, complete with insightful interviews and advice from inspiring leaders.

Find your voice, own your story, and elevate your professional life. Although bamboo ceilings, the model minority myth, and other stereotypes may have impeded Asians from leadership ranks for decades, this book will empower individuals to overcome these obstacles and guide them throughout their careers and beyond. In addition to simple exercises, strategies, and plenty of real-life examples, each chapter also includes stories from inspirational leaders across industries on how they are constantly breaking barriers. The Visibility Mindset provides actionable resources to apply to your life and is essential reading for communities, schools, companies, and allies.

*For a limited time, Bernice and Jessalin will be offering free virtual talks with book purchases. Contact Us to Learn more!

" This is an extremely effective book written by Jessalin and Bernice highlighting the nuisances and struggles of the Asian American diaspora. Jessalin and Bernice are leaders within the AAPI community and offer insight on how to cultivate, visualize and strategize for success. Keep reading from end to end, you won't be disappointed."

-Bryan Pham, Founder and CEO of Asian Hustle Network

"A must-read if you're ready to unlock your full potential! Bernice and Jessalin have written a manual for how to have the life and career you always imagined. You'll keep going back to this book for takeaways and action points. No matter your gender, race, age, and no matter what industry you are in, this book has something for you.”

- Tiffany Pham, Founder and CEO of Mogul 

“Jessalin Lam and Bernice Chao clearly articulate how successful Asian Americans stay visible and present as they advance professionally. Their personal stories, timely advice, and thought-provoking interviews offer readers clear reasons why we should all embrace a mindset that focuses on being seen, heard, and valued. I encourage everyone to pick up a copy of this book and share it with others.”

-Bill Imada, Founder and Chairman, IW Group, Inc.

“What a brilliant and clear way to explain the years of feeling a sense of “unbelonging” as growing up as an Asian American woman. These authors break down how to navigate through Asian American stereotypes and myths- I’m so glad there will be a tool for our future generations to figure out their voices and their roles in society.”

—Mayly Tao, CEO and Founder, Donut Princess LA and Author, An American Dream, with Sprinkles:

“As a disability advocate who is also in the AAPI community, I recommend this book for anyone in the AAPI community and those who support, care about, and love us (our allies). The book includes tactical resources and lessons on improving yourself, overcoming stereotypes and redefining the future of work. A must-read for all leaders and must-have on your bookshelf!”

-Tiffany Yu, Founder and CEO, Diversability, Ex Goldman Sachs, Bloomberg, REVOLT TV

“Jessalin Lam and Bernice Chao have written the MUST-READ handbook, not just for Asian Americans in business, but for Asians in business anywhere - and, quite frankly, for anyone who considers themselves an ally and a supporter of diversity and inclusion in the workplace. This insightful, practical, actionable guide will turbocharge your path to leadership - and to better business outcomes for all as a result.”

-Cindy Gallop, Founder and CEO, MakeLoveNotPorn

“Jessalin and Bernice have written a remarkable and essential piece of work for current and future Asian Americans. From unpacking what it means to be an Asian American to providing critical and radical self-reflection tools, the powerhouse pair has developed an incredible foundation to break the bamboo ceiling and stereotypes imposed on us by society.

-Christian Wu, Educational Researcher & Educator

“Climbing the career ladder can be a lonely and overwhelming experience. Bernice and Jessalin have distilled the hard-learned lessons of those coming before us into relatable stories and practical strategies.”

-Gorick Ng, Wall Street Journal bestselling author of The Unspoken Rules

Advertising by Design: Generating and Designing Creative Ideas Across Media

Used in universities as an advertising textbook

ADVERTISING BY DESIGN is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, develop a deeper understanding that connects the dots and sparks your creativity. Interviews with leading creatives provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect process and result to discover the keys to effective advertising.

BRANDING QUICKIES: A Collection from 20 Women Killing it in the Branding Game

Featured on Forbes, Freshbooks, FoundersFund, and Amazon bestseller list

BRANDING QUICKIES is a collection written by 20 amazing women who are well experienced and killing it in the branding game. It is filled with diverse wisdom and authentic insight meant to inspire and teach other makers and entrepreneurs. You will learn to level-up your business and brand, LEARN tips about growing, PREP your personal brand, and build yourself.