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WHen we’re seen, we rise

In advertising—and in life—if you’re not seen, you’re not considered. Visibility drives representation, shapes narratives, and creates opportunity.

My mission is to help people—and brands—own their stories and show up with intention. Because when we’re visible, we shift culture, open doors, and remind the world we belong.

Believe in Being Seen

Throughout my life and career, I’ve seen how cultural expectations and stereotypes can subtly shape how we present ourselves—or hold ourselves back. Like so many children of immigrants, I grew up learning how to blend in. But in doing so, I also learned how easy it is to become invisible.

My journey—from being one of the few Asian American women in creative leadership to authoring The Visibility Mindset and building a global community—has been about unlearning that invisibility. It’s about choosing to be seen, not just for myself, but to help others do the same.

The most significant shift occurs when we stop viewing our identity as something to overcome and start seeing it as our most important advantage. Visibility isn’t just about being noticed—it’s about unlocking opportunity, connection, and a more profound belief in what’s possible.

Personal Recognitions

Advertising Club of NY Icon

ADCOLOR Catalyst Award

ADCOLOR Leaders

Hall of Femme

AAF Hall of Achievement

Cannes See It Be It

Rare With Google

She Runs It Working Mother of the Year

Book Recognitions

New England Book Festival Winner

Southern California Book Festival Winner

#1 Amazon Bestseller:

Firebird Book Awards Winner

Pinnacle Book Awards Winner

“DON'T EVER LET ANYONE TELL YOU WHO YOU ARE. YOU TELL THEM WHO YOU ARE.”

Constance Wu 
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