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Bernice Chao

SPEAKER | CREATIVE | AUTHOR

  • Speaker
  • Advertising
  • Press
    • Featured In
    • What Others Say
  • About
  • Contact
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Award-winning Creative, Speaker, and Author.

Contact Me

Recent Personal Recognitions

• 2022 AAF Hall of Achievement

• 2022 Hall of Femme

• 2022 Rare With Google

• 2023 She Runs It Working Mother of the Year

 

• 2023 Cannes See It Be It

• 2023 Advertising Club of NY Icon

• 2023 ADCOLOR Catalyst Award

• 2023 ADCOLOR Leaders


#1 Amazon Bestseller: The Visibility Mindset

I co-wrote the first book to address the career gap for Asian Americans in the workplace. The Visibility Mindset is an essential guide for the Asian American community and allies on overcoming barriers and finding success in the workplace today, complete with insightful interviews and advice from inspiring leaders.

  • New England Book Festival Winner

  • Southern California Book Festival Winner

  • Firebird Book Awards Winner

  • Pinnacle Book Awards Winner

2023 Cannes Lions

I am excited to announce that I will be included with 15 other incredibly talented female creatives, hailing from 14 countries, as the 2023 See It Be It cohort.

The theme for this year is ‘Know your power’. As Madonna Badger, founder of the agency Badger & Winters, shared: “Creative women have a power unlike any other as they use their strengths and vulnerabilities to know their own power and express their talents. This is true for the 2023 Cannes See It Be It group.”

 

2023 She Runs It Working Mother of the Year

I am grateful to be named 2023 Working Mother of the Year award.

Every year She Runs It recognizes professionals in marketing, media and tech who brilliantly navigate the complex responsibilities of business, leadership, advocacy, and kids. These remarkable, multitasking moms serve as strong role models and mentors to others, inspiring their coworkers, families, and communities with their talent and tenacity.

This award is give to to mothers with children who are 6 years or younger, and they have developed innovative approaches to manage the 24/7 demands of infants, toddlers, clients and colleagues.

 

2022 American Advertising Federation Hall of Achievement

I am honored to be named AAF Hall of Achievement inductee. In its 30th year, the AHOA celebrates those individuals 40 years old or under who are helping to lead the industry forward.

The AHOA Class of 2022 was chosen following a months-long process that included a rigorous review of the candidates by an esteemed group of industry leaders, including marketers representing media, consumer goods, and social platforms.

The group is inclusive, cutting across companies, media, titles, and ethnicities, but united in its desire to do good, challenge the status quo, and implore the industry to be better and to innovate.

 

Adcolor Conference Speaker: The State of Justice, Equity, Diversity, and Inclusion

Honored to speak on the plane with prominent industry leaders on the state of diversity, equity, inclusion, and justice measures in 2022 and how these initiatives impact our careers, lives, and the world.

The panel included Tiffany R Warren, President & Founder at ADCOLOR; Towalame Austin, EVP, Philanthropy and Social Impact at Sony Music Group; Michael Muñoz, Global Marketing Diversity, Equity & Inclusion Lead at Google; Tanisha Sullivan, President at NAACP Boston; and Davianne Harris, Chief Client Officer and Equitable Futures Practice Lead at Sparks & Honey.

 

Asians in Advertising Creation

Five years ago, I wanted to create a space for API in the industry but was hesitant due to cultural barriers of not wanting to take space. Due to the pandemic and the rise of Asian hate, I knew it was time to create a space for ourselves.

In 2021 I co-founded the non-profit Asians in Advertising with Jessalin Lam, VP of DEI at DigitasHealth. When we started our first networking event, we hoped that 20 people would show up, but over 650 people signed up, and now our network is 4,000 global. We have created a yearly summit, scholarships, mentorships, and a podcast.

 

ADWEEK x AIA: AAPI Creative Spotlight

Asians in Advertising teamed up with Adweek to honor its creative community for AAPI Heritage Month. This initiative spotlighted over 35 AAPI in the industry who are changing the ad industry with unique approaches to branding and creativity.


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Integrated Creative Director | Professor

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