9 Mile Scroll
A Journey You’ll Never Forget.
Insight
In Sierra Leone, children walk nine miles each way—through dangerous terrain, extreme weather, and life-threatening conditions—just to access an education. While school is taken for granted in many places, for these kids, it’s their only path out of poverty. Our challenge was to make this distant reality feel personal and urgent to a global audience.
Strategic Solution
We created 9MileScroll.com, a digital experience that forced users to scroll the equivalent of nine miles—symbolizing the children’s daily journey. To amplify it, we launched an OOH and social campaign where 9 celebrity influencers passed the story mile by mile on Instagram, building empathy and momentum.
Results
Successfully raised enough funds to build a secondary school and operate it for a full year
Earned global recognition and emotional responses from those directly impacted, including the Sierra Leonean community
Featured on Ads of the World, AdFreak, and honored as Ad of the Day
FILM
