Bringing Joy and Style to Healthcare Heroes

Insight

Healthcare professionals spend their days caring for others—but often, their own needs are overlooked. FIGS, known for revolutionizing medical apparel with high-quality, functional, and stylish scrubs, wanted to tap into a moment of self-care and appreciation during the holidays. The goal was to drive awareness and excitement around their seasonal Gift Shop collection, offering healthcare workers a way to treat themselves or others.

The Strategic Solution

We leaned into the magic of the holidays by creating a whimsical, fantastical world that brought FIGS' products to life. The creative direction blended joy, warmth, and a sense of wonder—showing that even in the high-pressure world of medicine, moments of delight are possible.

The campaign included:

• A centerpiece holiday film designed to evoke playfulness and escapism

• Stylized visuals that showcased the product while celebrating the spirit of giving

• Distribution across FIGS’ owned channels, paid media, and social platforms

This wasn't just a product drop—it was an invitation for healthcare workers to feel seen, celebrated, and appreciated.

Results & Impact

• Highest video views to date — over 200K views

• 400+ new channel subscribers from the campaign launch

• Boosted traffic and sales to the seasonal Gift Shop collection (specific sales data not public)

• Strengthened brand loyalty and emotional resonance with the healthcare community