Celebrating Women Behind the Scenes

Insight:
When audiences think of HBO, they often recognize the powerful women on screen—but few realize how many trailblazing women are shaping what happens behind the camera. At a cultural moment when the #MeToo movement was gaining momentum and conversations around gender equity dominated headlines, HBO wanted to authentically champion the women who help define its storytelling.

The Strategic Solution:
We launched Because of Her during Women’s History Month to spotlight the talented women behind HBO’s most beloved shows—directors, writers, editors, producers, and cinematographers. The campaign was designed to meet audiences where they already engage with HBO:

• High-impact placements before and after featured episodes on HBO GO

• Targeted social media campaigns across Instagram, Facebook, and Twitter

The message was clear and empowering: Because of her, HBO is HBO.

By pairing intimate behind-the-scenes footage with compelling storytelling, the campaign not only honored these women but reshaped how audiences perceive creative leadership in entertainment.

Results:

• 2.5M+ views across HBO’s social and digital channels

• Recognized by The One Show (2019) for creative excellence

• Strengthened HBO’s brand equity as an advocate for gender equity in media