Because Breakfast Isn’t Just for Mornings.

Insight

Consumers were increasingly craving breakfast foods beyond morning hours. Jack in the Box saw an opportunity to own the “all-day breakfast” conversation with the launch of Brunchfast—but it needed to stand out in a crowded QSR space.

Strategic Solution

We designed a robust digital-first campaign that blended humor, tech, and cultural moments to drive buzz:

• 360° VR experience letting fans step inside the Brunchfast world

• Facebook Live with Funny Or Die, combining comedy with craveability

• Snapchat & Instagram Stories for playful, snackable content

• A Facebook Messenger chatbot that guided users through the menu

• An interactive installation at ComplexCon bringing Brunchfast to life IRL

Results

• Drove major digital engagement and social buzz (exact metrics confidential)

• Helped successfully launch Brunchfast as a fan-favorite, extending Jack’s reputation for all-day indulgence