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Bernice Chao (she/her) is an award-winning creative and has worked on the world's top brands (Google, Uber, HBO). She is among the few female Asian American creative leaders in the industry and is helping to shape the AANHPI community through Asians in Advertising, a global non-profit. The organization inspires the next generation of talent through its podcasts, events, mentorship, and scholarship programs.
Chao co-authored the award-winning bestseller The Visibility Mindset and has given talks on over 100 stages, including SXSW, World Bank, and Cannes. She is a professor at Loyola Marymount University and president of TEDxCulverCity. Bernice was inducted into the 2022 AAF Hall of Achievement, the 2023 She Run's It Working Mother of the Year Award, and the 2023 ADCOLOR Catalyst Award.
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Bernice is a creative leader, author, speaker, professor, podcast host, and co-founder of Asians in Advertising. She believes in using creativity to make a positive impact in the world. From Super Bowl commercials to TikTok activations, she's worked with clients in various industries, including Google, Airbnb, Uber, Netflix, Amazon Studios, and HBO.
Bernice is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the United States, she is helping shape the AAPI community as the co-founder of the non-profit organization Asians in Advertising and host of the AIA podcast. She has also created mentorship and scholarship programs for the AAPI community.
In 2022 Bernice was inducted into the AAF Hall of Achievement and featured on Forbes, Adweek, Nightline, AdAge, and The Muse. Bernice has given over 100 talks at SXSW, the 3% Conference, news stations, AAPI rallies, Fortune 500 corporations, and agencies. Bernice recently partnered with Adweek to curate a yearly month-long initiative, "Asian Talent Showcase," and has co-written "The Visibility Mindset," a book empowering AAPI with strategies for career growth. Bernice's love for fueling new ideas has led her to be a TEDxCulverCity chapter president, hosting nine sold-out events, speech writing workshops, and giving talks about how to make an impactful speech for large-scale conference workshops.
Bernice continues to inspire the next generation by teaching creative marketing at Loyola Marymount University, with her students receiving first and second in the 2022 Effies collegiate competition. Bernice graduated with honors in graphic design from Art Center College of Design. She lives in Los Angeles with her husband Matt and their two young children.
Pronouns: She/Her/Hers
Current Role: Creative Lead at R/GA Associates
Passion Project: Co-founder of Asians in Advertising
Linkedin Profile: https://www.linkedin.com/in/bernicechao
Instagram: https://instagram.com/hellobernice
Website: http://bernicechao.com/