Amazon Studios : The Tomorrow War
Bringing Tomorrow’s Battle to Today’s Heroes.
Insight
To break through with The Tomorrow War, we needed more than just a sci-fi message. The challenge: get everyday action heroes—those fascinated by survival, teamwork, and overcoming the odds—to see themselves in the film’s fight to save humanity.
Strategic Solution
We created high-impact, buzzworthy activations that drew parallels between the film’s epic battle for the future and the resilience of real people today. The campaign fused sci-fi spectacle with cultural relevance, delivering bold, headline-grabbing stunts and immersive experiences designed for maximum shareability and earned media.
Results
Generated widespread buzz across the press and social media
Successfully engaged both sci-fi fans and broader mainstream audiences
Elevated The Tomorrow War from just another blockbuster to a cultural conversation about courage, survival, and fighting for the future
Science Will Save Us
Chris Pratt goes on Ellen and announces to a science camp that they will receive a STEM scholarship.
Mysterious Spikes
As a teaser, we’ll take on a guerrilla approach by putting ominous sprays of spikes in urban environments across major cities. People will discover the spikes under highway overpasses, on stop signs, and many other unexpected locations.
Stars Try to Science
Our celebrities will try to explain scientific concepts featured in the movie. Of course, they’ll fail miserably. For example, we’ll see Chris Pratt and Sam Richardson try to explain the multiple timeline time travel theory on a chalkboard. Chris will draw dozens of lines and get totally confused.
Live Cargo
In key global cities, we’ll create a terrifying (and shareable) alien encounter on the street. We will carry mysterious cargo in military transport vehicle. Suddenly, an animatronic tentacle will emerge through a crack in the cargo.The truck will shake, rattle, and click. Cameras around the vehicle will capture drivers’ reactions to be shared on social media.
2051 Lens
This AR lens will identify locations around the world, and put users on top of a high-rise in the closest major city. They will see the desolate cityscape of 2051, and watch as White Spikes ascend their landmarks.
White Spike Your Dog
We will create an AR filter that will transform your beloved household pet into a terrifying White Spike. When the dog barks, its tentacles will shoot out spikes (that get stuck in your walls).
