An Unexpected Delivery. A Giant Surprise.

Insight

To launch the new Nissan Rogue, we needed an unconventional way to cut through digital clutter and surprise consumers in real life. The solution had to blend online behavior with an unforgettable offline moment.

Strategic Solution

In partnership with Amazon, we created a giant, fully functional Amazon Locker in the heart of San Francisco. Powered by social media engagement, visitors could unlock prizes, ranging from Amazon gifts to a brand-new Nissan Rogue.

The activation combined:

• Real-world spectacle with social media amplification

• Playful, shareable moments designed for virality

• A direct connection between everyday convenience (Amazon) and the excitement of Nissan’s innovation

Results

• Over 2M social media impressions

• Became the #2 trending topic on Twitter in the U.S.

• Earned press in 16 countries, spanning local, national, and international media